Tonight I will indulge my thoughts on the intersection of race politics and NBA basketball. No, it’s not cooking, relationships or theology but it’s what interests me today.
I regularly read Jason Whitlock’s column on FOX Sports.com. I like his style even when I disagree but it never fails that when he ventures into the topic of race, I vehemently disagree. I disagree because I don’t believe every successful black person is obligated to view everything they do through the prism of race.
Whitlock most recently took Michael Jordan to task for “taking the side of” the owners in the ongoing labor dispute which has resulted in a lockout and postponement of the start of the NBA season. He conveniently fails to understand that as a team owner Jordan’s no more obligated to take sides with the players than those players who’d rather be playing ball right now are to side with the owners:
Sellout.
Now that NBA superstars have decided to fully engage in the lockout negotiations and threaten union decertification, David Stern and ownership have decided to unleash their token minority owner from the house to play hardball. According to The New York Times, Michael Jeffrey Jordan, the greatest player of all time, is the owner most determined to bury the union financially. Jordan allegedly wants current players to take a 10- to 20-point basketball-related-income pay cut.
Sellout.
This is the ultimate betrayal. A league filled mostly with African-American young men who grew up wanting to be like Mike is finally getting to see just who Michael Jordan is. He’s a cheap, stingy, mean-spirited, cut-throat, greedy, uncaring, disloyal slave to his own bottom line.
Nike’s “Air Jordan” marketing strategy was based on getting black inner-city kids to worship Jordan and his shoes. Allen Iverson, LeBron James, Dwyane Wade, Paul Pierce, the Fab Five, etc., made Michael Jordan a billionaire. The NBA Players Association fought like crazy so the Bulls could make $30 million balloon payments to Jordan in each of his final two seasons in Chicago.
And now Jordan, as the owner of the Charlotte Bobcats, wants to be the face of ownership greed and vindictiveness.
Sellout.
A couple of thing come to mind as I read Whitlock’s column. The first is that while I admired Jordan’s athletic prowess as much as any of his fans, I have never gotten the impression that he was in any way interested in being a role model, black spokesman, or even a stellar human being to tell you the truth. He often came across as unlikable off the court. He was just a gifted athlete who’d parlayed his talent into endorsement success.
While it’s probably true that the inner city boys that grew into young men coming into the league after him helped build his empire by buying his exorbitantly priced sneakers, no one forced them to do that. That was a choice they and their parents made, to spend their money enriching Nike and Michael Jordan. Does that mean he is eternally indebted to them? I think not.
Further, given the plight of the average man in this country and black men in particular, why would any person who was interested in taking a stand on behalf of beleaguered black men choose NBA players as the beneficiaries of such an effort? Why is it that people in the media and on the left insist that every black person view life through the lens of race rather than being allowed to simply live their lives the best way they see fit, helping whomever they choose on the terms they choose?
If Whitlock had written his column from a business standpoint rather than castigating Michael Jordan for failing “this generation of black men”, I might have received it better. But this notion that Jordan is betraying black men is laughable on its face. How exactly is Jordan betraying black men? What does he owe them in the wake of his success, and how is he to repay this supposed debt? I haven’t seen much to like about Jordan in the years since he left the court, but I’d certainly argue that his legacy helped to enrich the players who came into the league after him.
I don’t know who has the stronger case here, the management or the players. I haven’t been closely following the details of this dispute. I am far more interested in watching a good game of hoops than I am interested in who gets paid what. I don’t envy the guys who play NBA ball their success but I’m not indignant on their behalf either. I do however, think that expecting Michael Jordan the owner to betray his business’s interest by behaving as if he still Michael Jordan the player is expecting too much. To expect it as a show of misplaced racial solidarity is over the top.
I’m really just a sports fan who could care less about the politics of it all. When they start playing again, I’ll watch. I the meantime, let’s not paint the most handsomely paid men (of any race) in this country as oppressed poster children for the masses of unemployed and underemployed black men in the inner cities.
That’s just stupid.



